Milchbar 02
Total Spatial Artwork x Brand Identity
In the summer of 2000, following three years of vibrant club nights, studioacht completely redesigned the original 1997 Milchbar. Operating within a highly disciplined budget, the studio transformed the monumental 18-meter-high factory hall into a radical, sculptural nightlife environment.
The spatial design integrated the brutalist elements of the former Pfanni factory. A dramatic 10-meter-high, funnel-shaped grain silo made of solid concrete, suspended directly above the bar, was converted into the architectural centerpiece. The strictly red lighting established in 1997 as the trademark visual code of the corporate identity created by Suzanne Faltenbacher was evolved through a progressive artistic light installation introducing a vibrant, luminous pink. Utilizing digitally multiplexed signals (DMX), professional architectural fixtures projected shifting red and pink light from the silo’s 2.5-meter circular opening down onto the main bar. This counter was engineered as a sculptural artwork: its polished, custom stainless-steel skin mirrored the entire chromatic spectrum, generating an intense visual friction against the raw concrete walls.
A secondary lounge area materialized within a fluidly organic wall aperture. Conceived as a spatial sculpture bathed entirely in pink light, this architectural niche visually dissolved the physical perimeter of the room. Floating in front of this vast opening, a second, 3.5-meter-long bar counter was similarly clad in high-gloss polished stainless steel. Anchoring the Architectural Scenography, a continuous, linear horizon composed of hundreds of incandescent light bulbs ran along all wall surfaces at a height of 4 meters. This enveloping matrix was meticulously calibrated to the exact shade of red defined by artist Suzanne Faltenbacher, fusing the Total Spatial Artwork with the venue's enduring brand identity.
Architectural Scenography: Suzanne Faltenbacher
Creative Direction: Suzanne Faltenbacher x Daniel Kronwinkler
Scope: Custom Spatial Synthesis, Lighting Scenography, Corporate Identity
Dimension: 185 sqm
Location: Kunstpark Ost, Munich, Germany